Since childhood, Arthur Deak of San Francisco, California, has had a passion for dogs. His interest deepened after watching a TV show called The Dog Whisperer — a series that highlights the special relationship humans have with canines, and how we are able to communicate with them.

Arthur knew it would be really cool to be able to “talk to animals” like the trainers did in The Dog Whisperer and he wanted to figure out how to build that type of communication with dogs.